PROMOTE, PROMOTE,PROMOTE -AD TRACKING

This morning I received the notice below in my email on ad tracking. Now, do not get intimidated by this but please keep this info. Once you put up your website and start selling products you will need to keep track of your promotional ads.
This is great information and a powerful tool.
So, read the info below. keep this advanced info in mind when you start to sell products on your site.
The info comes from Practice Pay Solutions. They provide resources for merchant accounts as well as a shopping cart. I am currently on the 30 day trail period for the cart and already using the merchant account.
But let me tell you a SECRET. The shopping cart they use is 1shoppingcart.com. This is the same cart as kickstartcart and the same as webmagic. The owners of them have paid for private labeling which you can do also if you have the money.
You decision as to which one to choose should be based on your relationship with them and support you can receive beyond the support the cart provides.
For example, if you are already in the Tom Antion network you might, of course, use his cart. I am in both networks with practice pay and Antion. But I also get a lot with Fred Gleek. All three. plus others I did not mention, add value. In a later posting I may talk about internet marketing but there is sooo much I am still learning. ANYWAY BACK TO AD TRACKING
Cut and paste
the link below for more info.
http://tinyurl.com/kqhyf

Dear Rosemary:

What is an Ad Tracker?

An Ad Tracker tracks the effectiveness of your ads. It will tell
you how much traffic you are getting whenever you place a
reciprocal link to someone's site or whenever you place an ad
online.

A system that tracks ad click-throughs is a very useful tool, but
nothing new to the Web. Professional Cart Solutions goes much further, and tracks
your click-throughs, and Sales per Click! It will even automatically
apply a Coupon Discount for everyone who clicks through. This makes
our Ad Tracker head-and-shoulders above what most other similar
systems have to offer.

You can even use the Ad Tracker to track impressions (the number
of times your ad is displayed on a website; sometimes called
?page views?).

Furthermore, the Ad Tracker is campaign-specific. This means
you can track your ads on multiple sites simultaneously. So, for
example, if you have three ads: two banner ads, one with Giant Ad
Company costing $50, and one on Link Exchange costing $85,
plus a pay-per-click listing on overture.com (5 cents per click),
you can track all three for clicks and sales-per-click.

The ratio of the number of click-throughs on
an ad to the number of sales generated by that ad is called a
conversion rate. The Ad Tracker displays this rate for you
automatically.

In our example above, let's say your Giant Ad Company banner generates 2000 click-throughs, and 2 sales, at a
total cost of $50; your Link Exchange ad generates only 200
click-throughs but 20 sales, at a total cost of $85; and your
Goto.com listing generates 400 clicks and 10 sales at a total
cost of $20. Judging by clicks alone, you would think the Giant
Ad Company banner is the best ad ? but the Ad Tracker will display
conversion rates of 0.1%, 10%, and 2.5% for these three ads.

The Giant Ad Company ad, though generating thousands of click-
throughs, has a tiny conversion rate compared to the Link
Exchange banner ad, and your overture.com listing is also much better.

In this case, you would obviously drop the Giant Ad Company, and
maybe consider paying a higher listing rate on Goto.com for
even more hits, since the cost for those sales was quite low.
So already the Ad Tracker would be helping you focus your
advertising for maximum cost-effectiveness.

How does it work? Simply create a new Ad Tracker counter on our
server which points back to your site. Whenever you place any
online ads, instead of pointing the link directly back to your
site, you should direct it to the Ad Tracker. That way we can
report to you how many actual visitors are coming to your site
via that link.

How do I get it? To use an Ad Tracker, simply log into your account
and click on Ad Tracker.

You will find more information about setting up an Ad Campaign
by clicking on User Guide within the system or by going to
http://www.profcs.com/manual.

Sincerely,

Professional Cart Solutions